This Couple Turned a Macabre Hobby — Writing to Serial Killers — Into a ‘Skyrocketing’ Business: ‘People Are Fascinated By Death’

The fascination with death is a lucrative business, as Cathee Shultz and JD Healy have discovered with their unique venture of writing to serial killers. By offering their customers an up-close look at death, they're tapping into a morbid curiosity that seems to be on the rise. This trend isn't new, but the way Shultz and Healy are monetizing it is noteworthy. True crime podcasts, documentaries, and books have been popular for years, and it seems their business is riding the coattails of this fascination.

What's interesting here is how the couple is able to provide exclusive content that can't be found elsewhere. By building relationships with serial killers, they're able to offer their customers a glimpse into the minds of these individuals, which is both captivating and unsettling. This business model also raises questions about the ethics of profiting from the notoriety of serial killers, but it seems to be resonating with customers. As the demand for true crime content continues to grow, it's likely that Shultz and Healy's business will continue to thrive.

For talent looking to break into the industry, this story highlights the importance of finding a unique angle or niche. Shultz and Healy's success didn't happen overnight, but their willingness to explore a unconventional hobby turned into a business opportunity. As the media landscape continues to evolve, it's clear that audiences are hungry for new and different perspectives. To watch next: how this business model will adapt to changing audience interests and whether similar ventures will emerge in the future.

Originally reported by entrepreneur.com. TalentNews adds analysis for business & startups readers.