Jersey Mike’s Spends $200 Million a Year on Ads. Until This Year, Almost None of It Went to Digital.

Jersey Mike's massive $200 million advertising budget is a significant investment in brand awareness, but what's striking is that until this year, almost none of it went to digital advertising. This is a bold move by CEO Charlie Morrison to revamp the company's marketing strategy and tap into new demographics. By shifting focus to digital, Jersey Mike's aims to attract a younger crowd, women, and Hispanic guests, which could bring fresh energy to the brand.

The decision to prioritize digital advertising makes sense, given the changing consumer landscape. With the majority of people spending a significant amount of time online, digital advertising offers a powerful way to reach and engage with target audiences. For Jersey Mike's, this means leveraging social media, online search, and other digital channels to showcase its brand story and menu offerings. By doing so, the company hopes to appeal to a broader range of customers and drive sales growth.

What's next to watch is how Jersey Mike's digital advertising strategy plays out and whether it successfully achieves its goals. Talent professionals in the marketing and advertising space should keep an eye on the company's creative campaigns and metrics, such as engagement rates and return on ad spend. Additionally, it will be interesting to see how Jersey Mike's competitors respond to this shift in marketing strategy and whether they follow suit in prioritizing digital advertising to reach changing consumer demographics.

Originally reported by entrepreneur.com. TalentNews adds analysis for business & startups readers.