Telling an Agency Exactly What to Build Can Limit Your Results. Here’s What to Share Instead.

When it comes to working with an agency to build a website, many talent professionals make the mistake of trying to dictate exactly what they want, down to the last detail. This approach can actually limit the potential results, as it constrains the agency's ability to bring their expertise and creative problem-solving to the table. By telling an agency exactly what to build, you're essentially hiring a team of implementers rather than a strategic partner.

A better approach is to focus on defining the business problem you're trying to solve, and then give the agency the freedom to propose solutions. This means sharing your goals, target audience, and key performance indicators (KPIs), rather than specifying exact design elements or functionality. By doing so, you're allowing the agency to tap into their expertise and develop a customized strategy that meets your needs and drives real results.

So, what to watch next? If you're about to issue a request for proposal (RFP) for a website project, take a step back and re-examine your goals and requirements. Consider working with your agency to define the business problem, and then give them the autonomy to develop a solution that aligns with your objectives. By doing so, you'll be more likely to end up with a website that truly drives results for your talent business. Keep an eye on how agencies respond to this approach, and be prepared to evaluate their proposals based on their strategic thinking and problem-solving skills, rather than just their ability to execute a detailed plan.

Originally reported by entrepreneur.com. TalentNews adds analysis for business & startups readers.