She Started a Small Gathering to Celebrate Women in Sports. Eight Years Later, The Sports Power Awards Are Sponsored by ESPN Films
After launching the Sports Power Brunch in 2019, sports publicist LaTonya Story has grown it into the Sports Power Awards, attracting major sponsors including the NFL, Prime Video, Visa and ESPN Films.
LaTonya Story's journey from a small gathering to a high-profile event like the Sports Power Awards is truly inspiring. What started as a celebration of women in sports has now become a significant platform, not just for recognition but also for networking and empowerment. The fact that major brands like ESPN Films, NFL, Prime Video, and Visa are on board as sponsors speaks volumes about the impact and reach of this event.
The growth of the Sports Power Awards over eight years is a testament to LaTonya Story's dedication and vision. In an industry where women's contributions often go unnoticed, events like these play a crucial role in highlighting their achievements and providing them with the recognition they deserve. The involvement of big-name sponsors also indicates a shift in how brands perceive the value of supporting women's sports and initiatives.
As we look ahead, it's essential to watch how the Sports Power Awards continue to evolve and influence the sports industry. Will we see more women in leadership positions or more investment in women's sports? The partnership with ESPN Films could potentially lead to more storytelling and media coverage of women in sports, which is a significant step forward. Talent in the sports industry should keep an eye on this event and consider how they can get involved or be part of this movement.
Originally reported by entrepreneur.com. TalentNews adds analysis for business & startups readers.