Samsung Is Roasting Apple’s New Foldable Phone Online: ‘Reheated Leftovers’
Samsung beat Apple to foldable phones by seven years — and it's not about to let anyone forget it.
Samsung's recent online ads taking a jab at Apple's new foldable phone is more than just a playful roasting - it's a strategic move to assert its dominance in the market. By labeling Apple's offering as "reheated leftovers," Samsung is emphasizing its own head start in the foldable phone space, which it has been pioneering since 2019. This matters because it shows that Samsung is not willing to cede the narrative to Apple, even as the tech giant tries to make a late entrance into the foldable market.
The timing of Samsung's ads is also noteworthy, as it comes at a moment when Apple's new foldable phone is generating significant buzz. By speaking out now, Samsung is attempting to shape the conversation around foldable phones and reinforce its position as a leader in the space. For talent in the tech industry, this is a reminder that being first to market can have a lasting impact on a company's brand and reputation. It's also a testament to the importance of staying ahead of the curve and continuously innovating to stay competitive.
What's next to watch is how Apple will respond to Samsung's jabs and whether it can carve out a niche for itself in the foldable market. Will Apple's loyal customer base forgive the company's late entry into the market, or will Samsung's early mover advantage prove insurmountable? Talent in the tech industry should also keep an eye on how other players in the market respond to the foldable phone trend and whether we see new innovations or business models emerge as a result.
Originally reported by entrepreneur.com. TalentNews adds analysis for business & startups readers.