‘Only the Paranoid Survive’: How FanFeed’s C0-Founder Plans to Outrun the Big Players in Ticketing
FanFeed co-founder Cole Rubin explains why being the least technical person in the room, thinking like your customer and keeping a healthy dose of suspicion can give a startup its edge.
Cole Rubin's approach to building FanFeed, a startup in the ticketing industry, is refreshingly candid. His emphasis on being the least technical person in the room may seem counterintuitive, but it's a strategic move that allows him to focus on understanding the customer's needs. By putting himself in their shoes, Rubin is able to create a product that truly resonates with fans. This customer-centric approach is crucial in the ticketing industry, where user experience can make or break a platform.
The ticketing industry is dominated by big players, and it's no easy feat for a startup like FanFeed to compete. However, Rubin's philosophy of "only the paranoid survive" suggests that he's acutely aware of the competitive landscape and is taking steps to stay ahead of the curve. By staying nimble and adaptable, FanFeed can quickly respond to changes in the market and capitalize on opportunities that larger, more bureaucratic companies may miss. This agility is a key advantage for startups looking to disrupt established industries.
As the ticketing industry continues to evolve, it's worth watching how FanFeed navigates the complex web of relationships between fans, artists, and venues. With Rubin's customer-focused approach and emphasis on staying paranoid, FanFeed may be able to carve out a niche for itself in the market. The next thing to watch is how FanFeed scales its business while maintaining its competitive edge – will the company be able to balance growth with its core values, or will it succumb to the pressures of becoming a larger player in the industry?
Originally reported by entrepreneur.com. TalentNews adds analysis for business & startups readers.